How Figma Variables Unified Gap Inc.’s Multi-Brand System
Leveraging Figma variables enabled dynamic theming, allowing a single component to adapt seamlessly across all brands while maintaining the unique identities of each brand. (Gap, Banana Republic, Old Navy, and Athleta)
Built a scalable design system by creating foundational components and breaking down key pages in the buy path. This approach enabled a structured, atomic design system that ensures consistency, flexibility, and efficiency across Gap Inc.'s brands.
