Hi, I'm Sam

Simplifying the complex at scale

through design systems, AI-powered experiences, UX strategy, and a business mindset

BASED IN NEW YORK
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Headshot

about

Seasoned designer and problem solver.

Mobile UI of an app I created

I'm a senior product designer specializing in design systems and AI-powered experiences for complex, high-traffic products at scale.
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I've led and contributed to systems at Verizon, Johnson & Johnson, Gap Inc., and Under Armour. I build token-driven, accessible components that support multi-brand experiences, mitigating an estimated $92M in potential revenue loss at Gap, and delivering Verizon's AI Chat design system in just 3 months. I partner closely with engineering to ensure systems are production-ready, well-governed, and widely adopted.

Outside of work I enjoy gaming, drawing, and the outdoors. Message me on LinkedIn to chat.

Take a deeper dive into the projects I've worked on.
View Portfolio

experience

Johnson & Johnson | ‍Senior UX Designer, Design Systems
‍Innovative Medicine Team
Verizon | ‍Staff UX Designer, Chat AI Design System
‍‍Conversational AI Team
Gap Inc. | ‍Senior UX Designer, Design Systems
‍Gap, Old Navy, Banana Republic, & Athleta
Under Armour | Lead UX Designer, Design Systems
Avalara | UX Designer
SelectFew | Growth Strategist & UX Consultant
The Tiffen Company | Lead Designer
Freelance | UX Design Consultant

education

Master's in UX Product Design
‍Maryland Institute College of Art
Figma Masterclass Certificate
‍Designership
B.B.A. in Graphic Design & Communications
Baruch College, CUNY
3 images showing mentoring, learning, and creating

Work with me

Interested in seeing some case studies? Check out my portfolio.

Image of me in a phone booth at the Stranger Things experience in NYC

Occasionally taking requests from Hawkins, Indiana

Line drawing of a slice of pizza

Samantha Paez

EMAIL
samrapaez@gmail.com
LINKEDIN
linkedin.com/in/samrapaez